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Often I find myself taking photos of friends on a sunny day. If my camera is set to any of the auto or semi-auto modes (aperture or shutter priority), their faces appear too dark. The reason this happens is because the camera is trying to balance a bright background with what is usually a darker face (especially if the person is wearing a hat).
Let's say I'm taking candid shots and don't want to shoot with flash and I don't want to ask them to move to a different spot. What do I do? I set the camera to manual exposure mode and spot metering (I use this setting 99% of the time anyway) and I just meter for their face. I largely ignore the fact that the background will be extremely overexposed, because most of the time I only care about their face.
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You can't always do this, for example when you want to make sure that something important in the background is visible behind your subject, but most of the time I find that I only care about the subject's expression.
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